About La Bottega
Founded in 2003, La Bottega is a family-owned Italian restaurant brand with six locations across Long Island. As we continue to grow, we’re looking for a Marketing Specialist to help elevate our brand, strengthen our digital presence, and maintain a consistent experience across every location.
This is an opportunity to work directly with ownership and play a key role in shaping the future of our brand.
Position Overview
We’re looking for a proactive, organized, and creative marketing professional who can take ownership of our marketing initiatives and ensure projects move from idea to execution.
You will work closely with our photographer/content creator, who will provide high-quality photo and video assets. Your role will be to transform that content into effective marketing campaigns while maintaining a consistent brand identity across all platforms.
Responsibilities
- Manage and update the company website.
- Perform basic SEO optimization and improve local search visibility.
- Manage Google Business Profiles for all locations.
- Coordinate email marketing campaigns.
- Plan and execute seasonal promotions and marketing campaigns.
- Manage customer loyalty and retention initiatives.
- Maintain brand consistency across all six locations.
- Organize and maintain marketing calendars.
- Write captions, website copy, email content, and promotional materials.
- Coordinate with our photographer/content creator to ensure content aligns with upcoming campaigns.
- Work with ownership on new ideas and brand initiatives.
- Track campaign performance and recommend improvements.
- Coordinate with outside vendors when needed.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of marketing experience.
- Experience with:
- SEO optimization
- Website management (WordPress or similar CMS)
- Email marketing
- Google Business Profile management
- Google Analytics
- Brand management
- Marketing project management
- Copywriting
- Customer loyalty programs
- Digital marketing
- Strong organizational and communication skills.
- Ability to manage multiple projects and meet deadlines.
- Experience working with photographers, designers, or other creative professionals is a plus.
We’re Looking For Someone Who…
- Takes initiative without being asked.
- Is highly organized and detail-oriented.
- Takes ownership of projects from start to finish.
- Thinks strategically while executing efficiently.
- Enjoys collaborating with creative professionals.
- Wants to help build and grow a respected local brand.
Schedule
Part-time with a flexible hybrid schedule. Some work may be completed remotely, while occasional in-person meetings and visits to our locations may be required.
Growth Opportunity
This role has the opportunity to grow as La Bottega continues to expand. We’re looking for someone interested in building a long-term relationship with the company and taking an active role in the future of our brand.